Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case. Read the five most profitable benefits of this new IT innovation here. …
Using the cloud is so common these days that most small- to mid-sized businesses (SMBs) have at least one cloud service supporting their operations. An increasingly popular cloud-based service is enterprise resource planning (ERP). But what is it? And what are the advantages of using a cloud-based ERP? Here’s a quick and informative overview. Define: …
Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace. If you know how to create and promote compelling content on Instagram, you can get more …
A data breach can happen to anyone, even to the most secure businesses or financial institutions — and cybercriminals could even attack your company’s network. How can you be sure your network is completely hacker-safe? As a business owner, you can’t afford a data breach, as it could cost you your clients and reputation. Employing …
Apple continues to push the frontiers of innovation with a slew of hardware and software releases. This year’s Apple Worldwide Developers Conference is expected to contribute to shaping the future of media production, digital processing, and home & office productivity. Here’s what you need to know about the Apple Worldwide Developers Conference (WWDC) 2019. Privacy …
Is your data center sucking you dry like a vampire? Many business owners would like to believe that the server room and data center don’t exist. But whether you acknowledge them or not, they could be eating up your resources every month. Here’s what to do to cut costs. Perform an energy audit There’s a …
If you want to run your business effectively, you need enough rest. This lets you focus, make better educated business decisions, communicate well with vendors and colleagues, and get things done properly. While your Android tablet is a helpful tool to help you accomplish some work-related tasks, it may also be disrupting your sleep. Make …
As a business owner, it’s important to raise your company’s morale to be more productive. But you can’t just keep throwing office parties every day of the year. Thanks to advancements in VoIP technologies, you can offer a better way to keep your employee’s spirits high by allowing them to work from home. Here are …
Calendar apps have done wonders for the business world. They’ve made it so much simpler to schedule meetings with colleagues, manage projects, and increase productivity. But things can get sticky when you want someone outside of your organization to see your calendar. Thankfully, Office 365 tackles this challenge. Share an Office 365 calendar with specific …
There’s no telling when natural disasters will occur. When they do, certain regions in the country often bear the brunt of their impact, like when Hurricanes Harvey and Irma hit certain states in 2017. With a well-designed disaster recovery (DR) plan, your business can be spared from total devastation. Determine recovery hierarchy Certain parts of …